Psychology of Wine #1


Let’s taste some wine! Psychology of wine #1

How did you make people to like this wine?

Good morning, everyone!

Today’s topic is psychology of wine. How did you make people to like this wine?

Yesterday when I passed on the queen street, I saw two persons stopping before an electronic guitar player, just before my route. I stopped. The old man was casually playing and ask me where am I from. I said I am from China. He said oh, “this man is from China and this man is also from China”. he is pointing to the two guys, one Asian face, another western face. The western man swings the body back with a witty smile. Then the old man said I went to Guangzhou before. Oh, yes. The couple was talking about music persons with the old man now. And the man started music, singing”I am from China…” I have to stop now, and wait to appreciate the music. I started to donate money. The music is not bad. he was playing casually with bass and companying with good low voice. Then I asked for a card. He is handing me a disc which costs 12 bucks. Then he is writing his contact on a notebook. I have to wait now. Suddenly I asked him where do you live? Would you like to make music for my wine salon? He replied, “I do not drink wine!” what an answer, but he said he would like to come…

How do you make people to like a wine?
When we have wine tastings, I would ask people do you like this wine and that? Oh, he would say they are too sweet for me. But for my two accompanying couple, the girl just like this sweet style Riesling, and the boy just like this sweet port. They do not drink wine and have not got wine tasting experience much before. But the girl is already excited about the wine.

Then people asked me, how do you make people like this wine as there are so many international wines there?

My easy answer is they must like me first.

But seriously thinking, there must be good reasons.
# 1 Is there a good cause for this wine?
# 2 Is this wine different from others?
#3 Does the wine look cool with a special label design?
#4 Does this wine taste great?
#5 Is it an owesome brand? Prestige concerned?
#6 Do I feel like bringing it back home? Imagination aroused?
#7 Is the wine interesting?
#8 Good bargain! I have to try.

All those minds come when we make a decision.

Today I would like to introduce a wine I like.

I was introducing this wine to my salon friends. It has a good price. Normally it is $29, now it is $19. A few days later, I found this wine in an Indian shop which is priced $9.99. And they have cases, cases of that wine. A good deal! I was not in a purchasing mood for wine that day. Actually I was looking for spirit for my limoncello. But I still grabbed two bottle. If I can, I would buy 2-3 cases first.
What is happening here? In Auckland, more and more liquor store, and they started to occupy the location first. Sometime, you will see two same franchised store locate just between 1-2 minutes driving distance. They are from the same owner. More Indians and Asians liquor stores are buying in bunk together, and they get good bargains.

I know the taste. The bottle opened for weeks, but the wine still taste great, and even better.
It is a sweet wine.

I went to the Tongariro National Park with this wine. I was expecting snow that time for the trip. And a good bottle of sweet wine is delicious for the snow flying evening and silent, pure white morning.
It is a wine for Christmas in winter.

Someone made a note of this wine.
On the palate it’s full and sweet, with rich plum cherry fruit supported by tannins that have some sandalwood accents, and as the richness of the fruit fades some warmth that continues at great length, while the fruit works from underneath to provide a sweet counterpart.

I will make it clear here.

Yes, it has warmth, but it is not Jammy. It is juicy plum.
It has smoothy tannin grip on the teeth. Remember the taste of plum again!
The woody notes is great.
You may fall in love with the woodyness, that is the texture. I created a word here.
It is not hard plum, not soft. Hard skin, juicy, luscious!
Like a person, he is not powerful, he is a man with femineity.
It smells alike a forest with sweet scent, which is located near the ocean.

Thank you, I see you next time.


Author: Cathy Tsui

Entrepreneur in wine and gifts. Importer and Exporter. Promotional products consultant; Italian shop owner; wine specialist; WSET certificate; self-media; wine talk show, "Let's taste some wine!" Those are old stories now. I am now an inspiring travel agent.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s